Baby Ruth, Butterfinger, Froot Loops, Frosted Flakes. They are all now owned by the same Italian company.
Best known for Nutella and Ferrero Rocher chocolates, Ferrero has spent much of the past decade buying established American food brands and investing in US manufacturing.
The privately held company now has more than 50 brands in its US portfolio, spanning chocolate, candy, mints, cookies, and breakfast cereal.
The expansion has transformed Ferrero’s US business. The company says the US accounts for about 15% of its global revenue, up from about 4% a decade ago. Since 2017, its annual US revenue has grown from roughly $600 million to about…
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