What if you could watch short videos on your phone? What if you could pay people to watch those videos?
I know, I know: I’m describing Quibi, the infamous app that flopped in 2020.
But: I’m also describing micro dramas — low-budget movies cut into one-minute chunks. And those do seem to be working: Consumers may be spending as much as $14 billion on them this year.
Most of that spending is happening in China, where the genre took off. But micro dramas are breaking through in the US, too: Mainstream video platforms like Peacock are adding them to the mix, and US-based companies like CandyJar say they’re seeing very fast growth as well.
It may be…
