Starting a business is a feat in itself — but building one that lasts is even harder.
Kara Swisher built her reputation as a reporter covering Silicon Valley and investigating billionaires at The Washington Post and The Wall Street Journal before launching the media brand Recode, and writing “Burn Book,” a memoir and chronicle of powerful tech leaders.
Venturing out on her own was a natural fit for the media mogul.
“I hate being an employee,” Swisher told Business Insider’s Dan DeFrancesco in a conversation with newsroom staff. “I’m like, ‘You’re an idiot.’ And I say it, and then it gets me into trouble.”
Swisher said that entrepreneurship may…










