Instagram wants people AI creators to start being more transparent about, uh, being AI — and will start cracking down on accounts that look like real people but are actually AI. Sort of.
There’s already an “AI Creator” label that accounts can select for their profile. But that was an option, an opt-in type of thing.
Now, Instagram is telling AI creators that if they don’t put on that label, their content won’t get recommended into the algorithm.
Basically, Instagram is telling these AI-generated accounts: fess up to being AI, or we’ll tank your reach.
They’re also tweaking the label from “AI Creator” to “AI-generated profile,” which is more…
