This as-told-to essay is based on a conversation with Rob Collie, a former Microsoft engineering leader. Collie’s book about organizational AI strategy, “Fair Game,” will be published on August 11. This interview has been edited for length and clarity.
I spent 13 years at Microsoft and was one of the founding engineers behind Power BI, a platform that helps clients visualize data and infuse insights into other Microsoft apps, before founding my own data and AI consulting firm.
Like a lot of business leaders, I spent the past couple of years trying to figure out what AI actually means for companies.
I came away with one big conclusion: Most…










