Chili’s has a new weapon in the war against fast food: its crispy chicken sandwich.
While the chicken sandwich wars have faded in recent years, the fight for value has only intensified.
Chili’s has repeatedly leaned into that competition, launching three campaigns in the past few years that directly challenge fast-food staples with larger versions of those items, arguing that diners can get more for their money at the casual-dining chain.
Earlier this year, Chili’s launched a new campaign for its $10.99 3-For-Me deal, featuring a revamped chicken sandwich and five new versions, from Buffalo to BLT-style, as it looks to challenge fast-food…
