Contrary to what FindFaye.com suggests, I did not find Faye — Faye found me.

She found me in the way most goods and services discover you these days: ads the algorithm giddily serves up to a woman whose search history is mostly “How do I not lose it on the phone with our stupid health insurance?” and “Why do after-school clubs sell out at 9:02 a.m.?”

Faye is a service that pairs you with a dedicated family advisor (a real person, not the chatbot you occasionally go to for advice about your marriage or this month’s unusually strong menstrual cramps), who takes over the life admin you don’t want to do yourself.

From paying bills to checking on…