As it enters its second generation, Kia’s popular Telluride SUV has become so important to the South Korean automaker that some company officials refer to it as the “Selluride.”

Kia has sold 85,418 Tellurides through the end of July 2026, up from 71,913 it sold during the same period last year, according to sales figures the company released on July 31. The only Kia vehicles that have sold better so far in 2026 are the Sportage and the K4/Forte, with 110,990 and 85,673 units, respectively.

Kia said the Telluride sold 11,816 units in July 2026 alone, which company officials said helped boost the brand’s overall performance in the month.

I drove…

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