Chili’s has spent the past two years challenging fast-food chains like McDonald’s with look-alike chicken sandwiches and burgers.

In 2024, Chili’s introduced the Big Smasher, a burger inspired by McDonald’s Big Mac, claiming it offered twice the meat, and added it to the chain’s 3-For-Me menu, which starts at $10.99.

Then, in 2025, Chili’s released the Big QP, a burger modeled after McDonald’s Quarter Pounder that features similar toppings but a significantly larger beef patty.

Finally, earlier this year, it updated its lineup of chicken sandwiches in a direct hit on McDonald’s McCrispy sandwich.

The strategy seems to be paying off. In April…