This as-told-to essay is based on a conversation with Ben Drury , cofounder and CEO of Yoto . It has been edited for length and clarity .
My company wouldn’t exist without my kids.
The idea started nearly 13 years ago, when I was shopping for a stroller in a London department store. One of the strollers had a built-in tablet holder.
It made me feel sick in my stomach. This was a product designed for infants, not even toddlers. It felt wrong.
I’m someone who loves gadgets and technology. At the time, I was running a digital music company I’d founded, and was in the process of bringing it public. Yet, with fatherhood on the horizon, I was thinking…
