How Jake Paul plans to use his social clout to take on the UFC

Jake Paul is testing the limits of creator clout with a new pro-fighting push.

Paul is combining his company, Most Valuable Promotions, with the Professional Fighters League to take on the UFC. Analysts say it’ll create a formidable challenger, though it will be tough to match the UFC’s size and brand advantages.

“We’re not going to overtake UFC in the near term,” MVP cofounder Nakisa Bidarian told Business Insider. Over time, he said, MVP aims to “chip away and hopefully create a Nike and Adidas dynamic, a Pepsi and Coke dynamic, over the next seven to 10 years.”

Bidarian says Paul is a big piece of the effort, which includes the creator…