Disney unveiled a major leadership shake-up, and a pair of memos to employees shed some light on the company’s thinking.

Product and tech chief Adam Smith has been promoted to the head of Disney’s direct-to-consumer business, after previously sharing the role with Joe Earley, the company announced on Thursday.

As head of streaming, Smith will continue to work closely with film chief Alan Bergman and Dana Walden, Disney’s chief creative officer and the second-in-command to CEO Josh D’Amaro.

“As DTC continues to grow and scale around the world, having a single dedicated leader will sharpen our focus and allow us to speed up decision making and…