Google won’t have to break up its ad adtech empire, but there’s a long list of changes it will have to make after being found liable for illegally monopolizing certain online ad markets.
The federal judge overseeing Google’s landmark adtech antitrust trial has now unsealed her ruling outlining the behavioral remedies the ad giant will face.
The key takeaway is that Google — which operates an ad server that publishers use to manage and sell ads, the buying tools that help marketers buy ads, and an exchange that connects the two — won’t be able to give its own services preferential treatment in auctions for ads that appear on websites across the…
