Good Good has seen major fallout from an ad with Callaway that critics say promoted violence against women — but creator economy insiders say there’s a road to recovery.
Last week, Callaway cut ties with Good Good, Dick’s Sporting Goods pulled its products from shelves, and the YouTube golf group stepped back from its title sponsorship of a fall PGA Tour event. A person close to Good Good said two people from marketing were fired.
So, just how bad is the situation?
“We’re going to remember this for years,” said Joe Perello, CEO of Props, a creator marketing company. “They have a long road ahead of them to establish relationships with big…
