Burning Man is falling out of favor with Gen Zers.
As the annual counterculture festival kicks off in the Black Rock Desert of northwestern Nevada, the annual Black Rock City census survey, which tracks the demographics of festival attendees, shows that burners in their 20s hit a record low in 2025.
According to the survey, around 10% of surveyed burners in 2025 are in their 20s at the time of attendance, compared to more than 30% back in 2015. The figure has been in steady decline over the past decade, but it took a much steeper nosedive after the festival resumed in 2022 following a two-year pandemic hiatus.
The survey...
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