Fanta is building its own Halloween universe after teaming up with Chucky and M3gan

After doing tie-ins with iconic scary movie characters like Chucky and M3gan, Coca-Cola’s Fanta wants to make some spooky personas of its own.

Ahead of Halloween, the soda brand is introducing four characters as part of a kickoff to what it’s calling Fanta’s Haunted Universe, which it describes as a collection of products, content, and experiences.

Over the next three months, there will be soda cans featuring the characters, rewards fans can collect, and live experiences that expand on the brand’s Haunted Fanta Factory, which it built last year to attract horror fans.

Fanta worked with the AI entertainment studio GRAiL to create the characters…