Dollar General is doubling down on the $1 price point.
A selection of 600 items priced at $1 each, which the chain calls “Value Valley,” had comparable sales growth of 16% during the company’s second quarter — a much faster clip than broader same-store sales growth of 3.5%, it said on Thursday.
In total, Dollar General stocks about 2,000 items that cost $1 each. It expects to grow that number by 40% in the second half of 2026 in time for the holiday shopping season, COO Emily Taylor said on the retailer’s earnings call.
Expect that selection to grow “even more so into 2027,” CEO Todd Vasos said. “We have got real plans to expand that $1 price…
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