Disney+ is getting more expensive for the sixth year in a row.

The cost of the ad-free Disney+ and Hulu plans will imminently increase to $21.49 a month, up from $18.99 a month, a company spokesperson confirmed to Business Insider. Bloomberg first reported the pricing change.

Disney is hiking the ad-free bundle of Disney+ and Hulu to $21.99 a month, up from $19.99, the spokesperson said.

Disney is raising the cost of its stand-alone, ad-supported Disney+ and Hulu plans to $12.49 a month. The price of the ad-supported Hulu-Disney+ bundle is staying flat at $12.99.

Streaming services have consistently received price hikes as media giants strive to…