The pay TV business has been shrinking year after year after year.

But that continual collapse may be ending.

Analysts at MoffettNathanson say they are finally seeing a “floor” at the bottom of the industry’s long side. They think that by 2030, the industry will stay put at around 50 million US subscribers.

That total includes traditional cable TV distributors like Comcast and Charter, as well as newish digital competitors like YouTube TV — which is on track to become the biggest pay TV company in America.

And to be clear: Pay TV continues to shrink. MoffettNathanson says subscriber numbers fell by 4.6% in the second quarter of this year. But…