The burger wars are heating up.
Burger King’s second-quarter US same-store sales jumped 8.5%, while McDonald’s growth lagged at 0.8% and Wendy’s went backward, falling 7%.
It’s not just a win for Burger King’s new strategy (more on that in a bit). It shows the burger wars are alive and well, writes BI’s Alex Bitter.
A big reason for the reignited competition is rising prices. Fast food is no longer something you can grab with the quarters stuck at the bottom of your car cup holder.
When the dollar menu becomes the three-dollar menu, people get pickier. The most convenient option — often McDonald’s because its US footprint is about twice the size…
