Bashing AI data centers is all the rage, and brands are cashing in.
“AI data centers waste millions of gallons of water,” former NFL player Jason Kelce says as he appears to pee into a jar in a new ad for his beer brand, Garage Beer, and the canned water brand Liquid Death.
“We want your pee to cool these data centers,” Kelce says, before breaking into a song with lyrics like “please give us your pee” and “let’s pee on computers together.”
The ad says to have a Garage Beer or a Liquid Death Sparkling Energy drink, then “send your pee to the AI data center of your choice,” as a person in the ad drops a jar of pee at a post office.
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