Does your grocery store hike the price of milk during your hurried commute home? Is it raising the cost of ice cream during a July heat wave? Are you seeing “personalized” prices based on your income or shopping history? As technology advances, these scenarios are becoming increasingly realistic.
Put simply, it comes down to a small, digital screen that’s replacing the paper price tag on some retailers’ shelves. This battery-powered device is called an electronic shelf label, or ESL. Stores that use this technology can now change prices with a few clicks — or even allow an algorithm to do it automatically.
ESLs are currently being used by…
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