Your next iPhone is going to cost you.
On Tuesday, Apple unveiled the new iPhone 18 Pro and Pro Max — with price tags $100 higher than the previous Pro models. Apple has yet to announce the entry-level iPhone 18.
The announcement illustrates how the global memory shortage has stretched a company as dominant as Apple.
In his final earnings call as CEO, Tim Cook said that Apple had “reluctantly raised prices” of iPads and MacBooks due to the memory shortage.
“We did it because we’re in what I would characterize as a 100-year flood on the memory pricing with exponential increases in memory prices,” Cook said.
The memory shortage is largely driven by…
