Many wealthy parents obsess about getting their kids into a great college, believing it will set them up for life. Drusilla Blackman specializes in helping them achieve that goal.

Blackman, a former dean of admissions at Harvard and later Columbia, is the founder of Deans of Admissions, a group of former admissions executives who advise families on how to land their children at top-flight universities in the US and Britain.

She spoke to Business Insider this week about how wealthy parents can inadvertently sabotage their kids’ chances at a coveted spot in an Ivy League-level institution, and how they can maximize their prospects instead.

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