Shuayb Qureshi didn’t know many people in New York, and his work at Meta made it hard for him to find new friends.

So, on a whim, the now-31-year-old software engineer started posting videos on Instagram.

“I’m like, maybe I can record myself doing some sort of stuff like that, talking to strangers,” Qureshi recalled on a recent Saturday in Brooklyn. “I just wanted to express myself socially.”

Qureshi’s videos have racked up millions of views and transformed the once-shy, nerdy coder into an influencer who is now occasionally recognized on the street.

This year, Qureshi shifted from what he described as “tech bro” content to restaurant reviews…