A former Twitter trademark lawyer has launched a social network with a familiar name.
Stephen Coates’ startup, Operation Bluebird, launched Twitter.now in early testing on Thursday. Coates, formerly Twitter’s head counsel for trademarks, domain names, and marketing, told Business Insider that the platform is experimenting with a twist on content moderation: Users, rather than the company’s central algorithm, will decide how much potentially false or harmful material reaches their feeds.
“We’re going to use the phrase ‘freedom of speech and not freedom of reach,'” Coates said. “That freedom allows you to express yourself in the manner you choose as long as it’s lawful, and that doesn’t always ensure that you’re...
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