Only nine major car brands averaged sale prices under $40,000 in the United States in August 2026, as overall average new car prices topped $50,000 and car shoppers are feeling the pinch.
Consumers paid an average of $50,089 for new cars in August 2026, according to Cox Automotive’s Kelley Blue Book. The average August price for new cars was up 0.5% from July’s average of $49,855, and it was also a 2.2% increase over August 2025’s average, according to the group.
Cox also said automakers’ average manufacturer’s suggested retail price (also known as the sticker price) was $51,852, which the group said was 0.4% higher than the average sticker…
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