6 networking mistakes that could cost you a job

You might be networking all wrong — and it could be costly.

In an era of AI-generated applications and a sluggish job market for many desk workers, making connections can be key to standing out and landing a role.

While forming solid professional relationships can help, it’s not always easy to know how to start. Career coaches and etiquette pros shared dos and don’ts for building professional relationships:

Write something personalized

When networking, people too often post generic messages on LinkedIn that don’t break through.

“You can’t go into it cold,” said Jasmine Escalera, a career expert with MyPerfectResume, referring to networking. “That…