Food prices have climbed roughly 25% since 2020, according to Bureau of Labor Statistics data. If your weekly grocery bill feels like a second mortgage, you’re not imagining it. Families are scrambling for any legitimate way to cut costs without cutting quality.

Here’s a secret the big food companies would rather you didn’t know. That “cheap” store brand sitting on the shelf right next to the famous name brand? It’s often made by the exact same company.

In the exact same factory. Using the exact same ingredients. Only the label — and the price — changes.

Consumer Reports found that switching to store brands can save you 15% to 25% on most…

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