September 30, 2026 6:21 pm EDT
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Emma Orhun was alone in her apartment when a flood of harsh comments rolled in.

“The first hour was the scariest,” she told Business Insider. “People are saying mean things, and then, I have no one to turn to and be like, ‘Are they right? Are they not? Am I crazy?'”

Orhun, an Ottawa-based social media influencer and former Shopify design technologist, said she was “micro-canceled” for posting a promotion for Anthropic. She received another round of backlash after talking about that experience on “The Internet is Dead” podcast.

She’s not alone. Influencers — including those who make money creating promotional content for their followers — have been getting virtual...

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