Mercedes-Benz CEO Ola Källenius has found religion in synthetic engine noise.
He said his conversion came when he drove the new electric version of the AMG CLA 45, Mercedes’ performance sedan. It uses artificial sounds and sensations to mimic a combustion-powered car.
“I was like a born-again Christian,” he told UK car enthusiast publication Autocar. “It was the best V8 I’d ever driven: It had all the feeling of a V8 but with more power and torque.”
Electric vehicles have posed numerous design challenges for legacy automakers, forcing decades-old brands to rethink everything from exterior styling to digital cabin layouts.
Sound has been particularly thorny for performance brands: EVs accelerate...
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