July 3, 2026 9:09 am EDT
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Understated footwear is the flavor of the day.

They’re “gravitating toward limited collaborations, logo-less sneakers, and premium everyday footwear that fly under the radar,” Gab Waller, who runs a luxury fashion sourcing service based in LA, said.

The Loro Piana Summer Walk Loafers, which cost between $1,150 and $2,150, are an example she gave.

San Francisco-based stylist Lili Henry said when it comes to sneakers, cult classics like Adidas Gazelles, which range from about $100 to $120, are a popular choice among her clients right now.

More elevated styles, such as Valentina by Veronica Beard ($330), are also popular. For her female clients, she recommends the NY-based brand Margaux for flats. Its Demi classic ballet pumps cost just under $400.

Levi Pastor, cofounder of London-based luxury concierge business Pastor & Co, said shoes from British luxury brand John Lobb are popular with the AI money crowd. They range from about $900 to $2,800.



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