The brands, they are collaborating.
It seems as though every day brings a new announcement from an odd-couple pairing of companies (or a company and a celebrity) about some sort of co-branded product. In the past month alone, Dunkin’ and L.L.Bean came together to sell a tote bag and sweater, JELL-O and Tower 28 teamed up to make lip gloss, and Mane and Cinnabon put out a lip balm and hairbrush. There’s also Gap x JYT, Realtree x Harley-Davidson, and Peloton x Miley Cyrus. The list goes on and on. Another cross-brand collab is almost certainly being dreamed up in a conference room somewhere as we speak.
From a corporate...
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