As AI reshapes the job market, Mark Cuban has a simple piece of career advice: look at small businesses.
In an X post on Tuesday, the billionaire entrepreneur said small businesses create about 60% of new jobs each year and that AI will make it “easier and faster” for them to compete with larger companies.
According to data from the Bureau of Labor Statistics, firms with fewer than 250 employees accounted for 51% of net job creation between the third quarter of 2020 and the third quarter of 2025.
“The % of jobs created by Small biz every year will only increase,” Cuban wrote. “Start your job search with small businesses.”
Cuban’s comments come as employers grapple with how AI will affect hiring. Some companies have cited the technology to automate tasks and trim head count, while others say it will create new roles and make workers more productive.
When one X user questioned whether AI would actually lead to more hiring, saying startups may become leaner and employ fewer people, Cuban said smaller companies still need help using the technology.
“The smallest businesses don’t have the depth of expertise in AI,” Cuban wrote. “They need the help. Kids coming out of college have that expertise.”
Cuban also pushed back against the idea that small businesses would mainly use AI to cut staff.
“Not true,” he wrote in response to another user. “They use it to do things they didn’t have enough time to do before.”
Cuban’s comments echo advice he gave to new graduates in December. At the time, he said recent grads should consider joining small and midsize businesses because they could help them adopt AI agents and automate processes they previously lacked the time or budget to handle manually.
“Big companies don’t need new grads for this,” Cuban wrote on X at the time. “Entrepreneurial companies will love the value you add.”
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