Nike expanded its resale dominance beyond sneakers in 2025.
Online reselling platform StockX said Nike was its top-selling sneaker brand in 2025 — and its fastest-growing in the separate shoe category. StockX ranked the brands based on the number of trades that occurred the previous year in its annual trend report, released this week.
The sportswear giant is typically a top seller on StockX, a popular place for buying and selling sneakers. Nike’s growth in the broader shoe category, which was led by Ugg, points to wider resale gains as well. While Nike doesn’t directly benefit from those sales, the growth highlights the brand’s overall strategy.
Nike is on a comeback campaign, with athletes at its core, as demonstrated by the innovative running technology it has introduced over the past few years.
Its breakout star of 2025 on StockX is a shoe for after your long jog, which also serves that audience. Meet the Nike ReactX Rejuven8 shoe — a foam slip-on or slide made for recovery. It retails for $75 on Nike’s website.
The ReactX Rejuven8 line was the catalyst for Nike’s 5,811% growth in shoe trades from 2024 to 2025, according to StockX. The shoes, which were released in early 2025, ended the year with tens of thousands of sales on the site.
“2025 wasn’t defined by a single category or trend — it was shaped by a number of standout releases,” StockX CEO Greg Schwartz said in a press release. “Companies that moved quickly, prioritized innovation, and aligned with the right partners reaped the benefits.”
In the shoe category, Nike was trailed by legacy and emerging brands, including Bravest Studios, Timberland, Bottega Veneta, and Clarks.
Other fastest-growing brands on StockX last year included Mizuna in the sneaker category, Uniqlo in apparel, and Sprayground in accessories.
Nike CEO Elliott Hill has been clear about the company’s athlete-centric mission since taking the helm in 2024. A silhouette marketed toward athletes getting a nod suggests his bets are paying off.
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