MrBeast is looking to launch a financial services platform, the CEO of the top YouTuber’s company said Wednesday at The New York Times’ DealBook Summit.
The CEO’s comments confirmed earlier reporting by Business Insider that Beast Industries was laying the groundwork to expand into financial services and mobile phones.
“We’re also launching a phone company, Beast Mobile, and a financial services platform in there, wrapped in financial literacy and access to the world’s information, in making sure we’re doing good while doing well,” Beast Industries CEO Jeffrey Housenbold said.
A company application filed with the US Patent and Trademark Office on October 13 listed plans for a “mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services.” It would exist under the “MrBeast Financial” brand.
The trademark application aligned with a 2025 fundraising pitch deck that laid out plans to expand into fintech. That deck, which was viewed by Business Insider, described customized offerings that would target MrBeast’s audience, supported by financial literacy content. The deck listed nine potential offerings, including student loans, insurance, and credit insights. It said the company would launch by partnering with a fintech company to leverage its existing infrastructure “while avoiding regulatory, credit risk, and capital requirement.”
Some creators, including TikToker Charli D’Amelio, have invested in fintech firms. It’s unusual for a creator to enter a field like banking because of the regulation involved, trademark attorney Josh Gerben, whose firm works with entrepreneurs, a variety of companies, celebrities, and pro athletes, previously told Business Insider. Even with a licensing deal, there’s a reputational risk when people’s money is involved.
Housenbold, who became CEO in September 2024, also said at the summit that the company was building a marketplace to match creators with Fortune 1,000 marketers who want to access the creator economy.
Housenbold joined MrBeast, whose real name is Jimmy Donaldson, onstage at the summit. During a wide-ranging interview, Donaldson spoke about how he’s trying to focus on improving his videos in the coming year and how media fragmentation has made it more difficult for YouTube channels looking to grow today.
Donaldson is the No. 1 creator on YouTube, with over 450 million subscribers. He has expanded beyond the platform, with an Amazon show “Beast Games,” a chocolate bar company called Feastables, an analytics firm called Viewstats, and other ventures.
Beast Industries took in over $400 million in revenue last year, according to investor materials viewed by Business Insider. The company lost money last year, mainly because of high costs in its media business.
The company has recently been hiring new executives with a focus on sponsorships and scripted content. It has also been on a cost-cutting push as it looks to reduce media-related losses.
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