Meta has hired longtime Apple design leader Alan Dye to run a new creative studio inside its Reality Labs division, CEO Mark Zuckerberg announced in a series of posts on Threads on Tuesday.
“Today we’re establishing a new creative studio in Reality Labs led by Alan Dye, who has spent nearly 20 years leading design at Apple,” Zuckerberg wrote on Threads, saying the group will help define “the next generation of our products and experiences.”
Zuckerberg said the studio will bring together “design, fashion, and technology” and that Meta wants to “treat intelligence as a new design material and imagine what becomes possible when it is abundant, capable, and human-centered.”
The goal, he added, is to “elevate design within Meta” by assembling a team with “craft, creative vision, systems thinking, and deep experience building iconic products that bridge hardware and software.”
Dye will work alongside several high-profile design leaders. He will report to Meta’s chief technology officer and Reality Labs head Andrew Bosworth.
Dye is one of the most prominent figures in Apple’s modern design history. He has led Apple’s design studio since 2015 and has played a key role in shaping the company’s software and the look and feel of many of its devices, including the interfaces for products such as the Apple Watch, iPhone X, and Vision Pro headset.
Most recently, Dye was responsible for Liquid Glass, Apple’s new design across its devices that makes elements of the user interface look transparent.
His team has also worked on a slate of new smart home hardware, according to Bloomberg, which first reported his move to Meta.
Zuckerberg said that Dye will be joined by “another acclaimed design lead from Apple,” Billy Sorrentino, as well as Joshua To, who leads interface design across Reality Labs; industrial design lead Pete Bristol; and metaverse design and art teams led by Jason Rubin.
The CEO framed the move as part of Meta’s push into AI-powered devices such as smart glasses.
“We’re entering a new era where AI glasses and other devices will change how we connect with technology and each other,” Zuckerberg wrote.
While the potential is “enormous,” he said the new studio will focus on making every interaction “thoughtful, intuitive, and built to serve people.”
Earlier this year, Meta hired another Apple engineer, Ruoming Pang, to its new Superintelligence Labs organization. Pang led Apple’s AI models team.
Apple did not respond to a request for comment from Business Insider. A Meta spokesperson pointed to Zuckerberg’s posts on Threads.
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