JetBlue TrueBlue Shopping Portal Guide

JetBlue may be relatively new among airline carriers that operate in the U.S., but it consistently ranks among the best in customer satisfaction, according to the J. D. Power 2025 North America Airline Satisfaction Study. While mostly a domestic airline, the carrier has also added new international destinations over the last few years.

The airline’s TrueBlue frequent flyer program can be useful for customers who want to save money on flights by earning points while traveling and by using co-branded JetBlue rewards cards. However, there’s another way you can earn points toward future JetBlue travel: making online purchases through the TrueBlue Shopping portal.

What is JetBlue TrueBlue Shopping?

TrueBlue Shopping is JetBlue’s shopping portal that helps loyalty members earn bonus points by shopping online with eligible retailers.

You must be a TrueBlue loyalty member to shop and earn bonus points. After joining, you can navigate to the portal and select partner retailers you want to shop with. There are hundreds of stores to choose from, including department stores, home improvement, tech sites and more.

The points you can earn vary, and some offer a flat rate per purchase. Many current retailers earn about 10 to 100 points per $10 spent.

When you click “shop now,” you’ll be directed to the online store and can make your purchase like normal. Plus, unlike some other loyalty program shopping portals, JetBlue TrueBlue Shopping also has an option to link a deal to your credit card and shop in-store with select retailers.

Pros and cons of TrueBlue Shopping

Benefits of JetBlue TrueBlue Shopping

• You can accumulate points while making everyday purchases.
• JetBlue TrueBlue Shopping partners with a wide range of popular retailers across various categories.
• JetBlue TrueBlue Shopping frequently runs special promotions and bonus point offers for specific retailers or products.
• Participating in JetBlue TrueBlue Shopping does not incur any additional fees to earn points.
• TrueBlue points earned through JetBlue TrueBlue Shopping integrates with your existing TrueBlue loyalty account, allowing you to easily track and manage your points balance and redeem rewards.

Potential pitfalls to avoid with JetBlue TrueBlue Shopping

• Sometimes, other portals may offer better deals or promotions that can result in higher rewards for your purchases.
• Failing to make sure to disable any ad blockers or browser extensions could possibly result in missing out on earning points for your transactions.
• It’s crucial to review the terms and conditions of JetBlue TrueBlue Shopping before making a purchase. Pay attention to any exclusions, restrictions or special conditions that may affect your eligibility to earn points.
• JetBlue TrueBlue Shopping may periodically offer bonus point promotions for certain retailers or products. Ignoring these bonus opportunities could mean missing out on valuable rewards.

How to sign up and access TrueBlue Shopping

Using TrueBlue Shopping is relatively easy, especially once you get the hang of it. Here are a few simple steps to get started:

Step 1: Sign up for a JetBlue TrueBlue account

If you want to earn bonus rewards through TrueBlue Shopping, you’ll need to become a JetBlue loyalty member first. You can join the JetBlue TrueBlue program by signing up on the airline’s website.

To sign up, you’ll need to provide your:

• Email address
• Full name
• Date of birth
• Address
• Phone number
• Known Travel Number (if you have one)

You’ll also need to create a username and password you can use to log into your account.

Step 2: Sign into the JetBlue TrueBlue shopping portal

Next, you’ll need to log into the JetBlue TrueBlue shopping portal. You can do this by heading to trueblueshopping.jetblue.com and logging in with your name and email.

Step 3: Browse retailers and offers

Once you’re logged in, you can browse hundreds of stores that you may already shop in regularly, such as Home Depot, Walmart, Old Navy, Lowe’s and more. You can search for stores by category, by special offers or directly by name. After clicking “shop now,” you’ll be directed to the retailer’s site where you can make your purchase and earn points.

Clicking through the TrueBlue shopping portal first is essential if you want to earn bonus rewards. According to JetBlue, purchases are automatically tracked via cookies and your points are calculated automatically based on the details of your purchase.

Step 4: Check out special card-linked offers

There are also special “card-linked offers” available through TrueBlue Shopping. These offers apply when you use a card you registered to your JetBlue TrueBlue account to make an eligible purchase at a participating store.

If you’d rather use the card-linked offers in-store or online, simply register your eligible card to your TrueBlue account and pay with that card when you visit a participating store. After you link your card, it can take up to 24 hours to begin earning the offers on your spending.

Step 5: Watch out for bonus rewards to show up in your account

JetBlue says points earned through TrueBlue Shopping will show up as “pending” in your account within five business days. Once validated by a participating store, the points will move to “approved” status within up to 30 days. Once a store approves your rewards purchase, points will be credited to your JetBlue TrueBlue account within two days.

Best credit cards for JetBlue TrueBlue Shopping

• JetBlue Plus Card

  While you don’t need to use a JetBlue co-branded credit card to benefit from the TrueBlue shopping portal, having a co-branded credit card from this airline can help you earn TrueBlue points that much faster. This is because points earned on portal purchases and travel rewards card spending are entirely separate.

  As a result, you can easily “double dip” on rewards by using a card like the JetBlue Plus Card* to make purchases through the portal. Even if you don’t have a travel credit card, any rewards credit card will allow you to double-dip.

• Chase Sapphire Preferred® Card

  The fact that JetBlue is a transfer partner of American Express Membership Rewards, Chase Ultimate Rewards and the Citi ThankYou program also opens the door to even more points-earning opportunities. For example, you could use a card like the Chase Sapphire Preferred® Card to earn Chase Ultimate Rewards points that transfer to JetBlue at a 1:1 ratio.

The bottom line

The JetBlue TrueBlue shopping portal is easy to use, and it helps members earn more rewards for online purchases they were going to make anyway. Individuals who use a travel credit card to pay for eligible purchases can multiply their efforts by earning additional points or miles for each dollar they spend.

Whether you use the portal or a JetBlue credit card for regular purchases, you’ll get the chance to earn more points for eligible purchases at hundreds of online stores.

Frequently asked questions about the JetBlue TrueBlue shopping portal

• What do I do if points are missing after a purchase?

  If you believe you’re owed points for purchases made through TrueBlue Shopping, you can complete the Missing Points Claim form with the program. We recommend waiting at least five days after your transaction processes to make sure your points don’t show up first.

• How long does it typically take for my points to be credited after a purchase?

  Points earned through TrueBlue Shopping will show up as “pending” in your account within five business days and moved to “approved” status within up to 30 days. From there, points will be credited to your JetBlue TrueBlue account within two days.

• What happens if a purchase is canceled or refunded?

  Members don’t earn points on purchases that are ultimately canceled or refunded.

*The information about the JetBlue Plus Card has been collected independently by Bankrate. The card details have not been approved or reviewed by the issuer.