Instagram said it is rolling out a slate of new features catering to shy, low-key users who want to post without announcing everything to their entire followers’ list.
Adam Mosseri, the head of the Meta-run social media platform, said in a Thursday news release that users will soon be able to make posts without informing their followers, and rearrange existing posts on their grid.
“We know creative expression can feel intimidating, especially when posting something to feed. To address this directly, we’re exploring a way to let you quietly post to your profile without broadcasting it to everyone’s feeds,” Mosseri said in the release.
“We’ll also make it possible to re-order the posts on your grid. We hope this added flexibility over how and where your content shows up helps you create and share without added pressure,” he added.
The changes will allow users to “overcome self-doubt and just make it, share it, do it anyway,” Mosseri said.
It is not clear when the updates will be rolled out. Representatives for Meta did not respond to a query from Business Insider on the matter.
Another new update, trial reels, has already been rolled out. This feature allows users to share a reel with non-followers before sharing it with followers.
“We’ve heard from creators that this takes the guesswork out of how content will perform, and our hope is that trial reels will give everyone greater freedom to explore their creativity in a low-pressure way,” Mosseri said in the release.
The new updates come in an era when Instagram users are becoming more private — posting less on their feeds, sharing more on their stories, and moving to private messaging.
“The amount of content people post publicly in feeds is going down across the entire industry because people are moving more and more sharing to stories — which you could argue is a different kind of feed — but even more into messaging, group chats, one-on-one chats,” Mosseri told BI’s Peter Kafka in May.
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