Apple is famously tight-lipped about what it’s working on. However, occasionally the tech giant gives hints about what’s coming.
It’s pointed to big changes coming to its voice assistant Siri, for example.
2026 is shaping up to be a pivotal year for Apple, which is expected to release a foldable iPhone and upgrade its AI, Apple Intelligence, a technology that CEO Tim Cook has struggled to establish as a household name.
“Many will point to AI as Cook’s Achilles’ heel — and that critique is not misplaced, though not for lack of early ambition. The shortfall lies in execution,” Forrester analyst Dipanjan Chatterjee told Business Insider.
The company typically makes big product announcements in June at its Worldwide Developers Conference and in the fall, when it tends to debut a new iPhone generation. It also sprinkles in other product launches throughout the year, such as new iPads or Mac computers.
Here’s what tech analysts, insiders, and Apple itself have said to expect from the tech giant in 2026.
Apple did not respond to a request for comment.
Apple launched updates to its subscription services, including Fitness+
Apple’s Services business, which encompasses its subscription-based offerings, has experienced steady growth across several earnings periods. It makes sense that this is an area where Apple would want to continue innovating.
On January 2, the tech giant released an update to its Apple Fitness+ service, which it teased heading into the new year.
The features include new workout programs, an Artist Spotlight that features exercise playlists dedicated to specific artists, and new additions to its Time to Walk program, which pairs storytelling with music for people to listen to while walking.
A more conversational Siri is coming
Apple first teased an updated AI-powered Siri at WWDC 2024 in a now-deleted clip where actor Bella Ramsey asks Siri to remind them about the name of someone they’d had dinner with in the past. In the clip, Siri was able to recall the name based on the prior context of texts and the calendar.
When Apple Intelligence came out in fall 2024, that version of Siri was missing. In March 2025, Apple made the rare move of delaying its launch, saying it’ll be released “in the coming year.”
Apple confirmed to Tom’s Guide in June 2025 that the new Siri would come in 2026.
Foldable iPhones are expected as well
Apple analyst Ming-Chi Kuo of TF International Securities, known for his Apple predictions and supply-chain sourcing, said in a note in 2025 that he expects Apple to introduce the first foldable iPhone in 2026 with a retail price of over $2,000.
Bloomberg’s Mark Gurman reported a similar timeline and price point for the launch of a foldable iPhone.
Competitors like Samsung and Chinese phone maker Huawei have been on the foldable phones trend for years, so Apple won’t be the first to innovate its product lineup this way.
As it stands, foldable phones have a relatively “small base” in the smartphone market, Chatterjee told Business Insider in August 2025. Apple, however, has the market share to make the form factor mainstream among smartphone owners.
“Apple will, like it has done before in the smartwatch business, where Samsung moved first, be a catalyst for growth in the category,” Chatterjee said.
An affordable MacBook has been reported
Apple analyst Kuo published a note in June 2025 on a more affordable 13-inch MacBook, which Bloomberg reported could cost less than the $999 MacBook Air, citing people familiar with the matter.
It would be the first MacBook to run on a chip built for an iPhone, Kuo said. Kuo predicted mass production would begin in the fourth quarter of 2025 or early 2026.
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